Learn how to amplify your Brand and Voice through Employee Advocacy with LinkedIn!
Many Marketers feel the success of their company’s branding on LinkedIn lands squarely on their shoulders. They feel like the campaigns created and the content shared on Linkedin directly correlates to their company’s success. Yet, many Marketers completely ignore their greatest asset - the company employees.
When you consider that:
• The combined networks of your employees is likely to exponentially outnumber the followers you have on your company page.
• LinkedIn members are much more likely to engage with a person then a page
• You can only have a 1 to 1 conversation through Messaging on a personal profile
Well, it just makes sense to have you employees amplify your message.
In this session, we will cover:
• How to Effectively Brand your Company on LinkedIn
• How to Support Strong Employee Branding on LinkedIn
• How to Encourage Your Employees to Become Brand Advocates
• Best Practices for Engagement
After this session you will have the strategies and skills needed support your employees as brand advocates amplifying your business on LinkedIn.
About the Speaker:
Viveka von Rosen is a Cofounder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company. Known as the @LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand”
She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.
Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales.
When she’s not doing that, she’s either diving or hang gliding or hiking the trails near her Colorado home. (Basically, anywhere without cell reception)