Entertainment and Sports Marketing SIG: Strategies to Capture the Crowds
6:00 PM18:00

Entertainment and Sports Marketing SIG: Strategies to Capture the Crowds

AMA Nashville’s Entertainment & Sports Marketing SIG is helping local business win big in 2019. Join us for a roundtable discussion to brainstorm strategies for local business to implement when major events come to town. 

Nashville is hosting more big-name events and 2019 is going to be a big year! From sports, including one of football’s biggest weekends, hockey playoffs, and college basketball tournaments to music festivals, these events bring in visitors from across Middle Tennessee and beyond.

On Tuesday, February 5th, we invite local businesses and Nashville’s marketing community to join together to brainstorm ways to capture the crowds at these events and drive them to local businesses. 

Local/Small Businesses:
Whether you’re a restaurant, a bar, a store, a museum, or activity-oriented business, we want you to leave with at least one actionable idea to implement this spring!

We need you to bring ideas! 

We will be breaking into groups with a mix of local business and marketers for a facilitated discussion to generate ideas for social media, in-store promotions, email marketing, events, creative design that sells, grassroots marketing, online ads, and radio ads.

Light appetizers and beverages will be provided.

We hope you’ll join us for this results-driven event!

Thank you to WeWork for the use of their space!

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0205.

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Next-Gen Marketing: New Tech. New Tools. New Thinking.
11:00 AM11:00

Next-Gen Marketing: New Tech. New Tools. New Thinking.

Join AMA Nashville for our next power luncheon on Feb 21st at 11:00am at City Winery for a special guest speaker! This one you won't want to miss!

Marketing is undergoing a spectacular renaissance ignited by remarkable levels of innovation that are reshaping the marketing landscape. In this special session, keynoter, futurist, and professor, Christina “CK” Kerley brings the audience on a tour of these transformative technologies—and features new ways to think about (and embrace!) these exciting changes.

While mobile is powering billions of smartphones, the Internet of Things (IoT) will enliven trillions of smart things—and enables marketers to convert objects, products, and places into intelligent touchpoints all along the customer journey. Where Augmented Reality (AR) offers a new layer of new media atop the real world, and Virtual Reality(VR) provides the first truly immersive digital world—through Mixed Reality (MR), the physical and digital worlds collide . . . via holograms!

By leveraging Big Data and Artificial Intelligence (AI), companies now have the power to anticipate customer needs, hyper-personalize product offerings, and contextualize messaging campaigns. And while apps have given our audiences unprecedented levels of convenience, intelligent bots will give them back what they value the most—their time. 

Through this session, you will gain insight into:
• New Technologies: A tour of the technologies driving remarkable changes across the marketing landscape, with examples spanning Mobile, IoT, AI, AR, VR, MR, and Big Data.
• New Thinking: New ways to strategically think about these new capabilities—to help remove the fear of change, and get you excited about this new universe of marketing possibilities!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0221.

SPEAKER: Christina “CK” Kerley

Powerhouse keynoter, futurist, and professor Christina “CK” Kerley pushes Fortune 500 companies ahead of the curve through the 10+tech that will dominate the next 10 years.

Praised for her boundless energy, humor, and inspiration, she has wowed crowds at Verizon, Johnson & Johnson, Microsoft, Amazon, TEDx, E*TRADE, The United Nations, Bissell, Best Buy, Prudential, Cisco, Prudential,and more.

A top-rated faculty member at Rutgers Business School for Exec Ed, CK tackles the tough topics: from The Tech Megatrends, IoT, and Business in the AI Age, to Next-Gen Marketing,Robotics, and High-Tech Health. Additionally, she has guest lectured at Stanford, Cornell, Carnegie Mellon, Northwestern, St. Peter’s, and USF.

Connecting with myriad generations—from Boomers to Zoomers—she works with professionals in IT, marketing, sales, HR, innovation, and leadership. 

Based in NYC, for CK’s videos, tech, and speech topics, please visit: https://allthingsCK.com 

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Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits
7:30 AM07:30

Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits

AMA Nashville's B2B SIG event!

Why do people buy, really? Of course, features and benefits play a part in decision making, but what is really at the heart of a buyer’s decision?

A keen understanding of why, when and how a buyer will buy your product or service can make the difference between marketing failure or market leadership. Hear from Joel Fay of Sandler Training to better understand why people (and businesses) buy and how they make decisions to part with their money. 

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM. Please park in Redpepper employee lots as marked in pink on the map – parking will be validated.

Speaker: Joel Fay
Joel Fay loves to help people succeed with integrity and excellence in marketing, sales, leadership and customer care. He helps people change habits to grow business and make more money.

Joel with Julie his wife and business partner own a Sandler Training business in Nashville that combines their experience with Sandler’s award-winning training, coaching and consulting. 

Joel’s hands-on marketing leadership helped a company grow from 7 staff to more than 400, with many titles as the organization grew including Chief Sales and Marketing Officer (CSMO). As President, grew a non-profit from $2 million to over $10 million in service. His leadership helped elderly and disadvantaged people with summer no-cost home repair by over 26,000 teenagers and their adult leaders. Joel led over 1,300 staff and volunteers and has helped grow three organizations to market leadership.

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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Tractor Supply Company: Putting our Customers First
11:00 AM11:00

Tractor Supply Company: Putting our Customers First

While many retailers struggle in today’s Omnichannel economy, Tractor Supply Company continues to grow, with a plan to increase both its brick and mortar stores and online capabilities in 2019.

Find out how Tractor Supply continues to lead by connecting and engaging with its 1,700+ local communities in unique ways, and reached a record 7.3 billion in net sales in 2018. Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company Shares how TSC uses a full complement of traditional and digital marketing tools to drive traffic to the local stores and the website, and differentiates itself by offering a unique and personalized selling experience.

You’ll learn how Tractor Supply:

  • Uses a cross-channel marketing plan to support both in-store and online sales

  • Leverages their loyalty program to build customer engagement and sales anytime, anywhere and anyway the customer wishes to interact

  • Works with and supports the community that is uniquely tailored to an Out Here lifestyle

See you on January 10th at City Winery. You won’t want to miss this event!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0110.


Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company 

Christi Korzekwa joined Tractor Supply Company in 2012 after having lived and worked in Texas and Georgia. At Tractor Supply, she leads all strategic Marketing across all channels. Christi guides the Tractor Marketing team in the development, execution and companywide integration of all Marketing programs for National, Regional and Local initiatives including Circulars, Digital Marketing, Social Marketing, Network and Local Radio, Local TV, E-mail, Direct Mail, Hispanic Marketing, CRM and Loyalty Marketing, Partnership Marketing, In-store Permanent and Promotional POP and all Creative execution.

Prior to her position at Tractor Supply Company, Christi moved to Georgia to become the Senior Director, Media and Regional Marketing for The Home Depot. As her responsibilities grew, she was promoted to the role of Senior Director, Marketing. Christi’s responsibilities included Regional Marketing, Customer Relationship Marketing, Multicultural Marketing, Pro/Contractor Marketing, Gift Card Marketing and Digital Marketing. Christi began her career in Dallas with one of the largest advertising agencies in the Southwest. She rapidly advanced to become the SVP, Global Group Media Director working on the American Airlines US and international accounts, the oneworld global alliance and the ExxonMobil Corporate global account. Her responsibilities included developing advertising strategies to reach multiple audience segments and successfully marketing a variety of programs and initiatives for her clients. She was also responsible for creating partnerships to grow her client’s sales including relationships with Coca Cola, Time-Warner, Disney, professional sports teams within the NBA and NFL, NASCAR, as well as major broadcast networks.

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Healthcare Special Interest Group - Breaking the Silence: Giving a Voice to Taboo Health Issues
8:00 AM08:00

Healthcare Special Interest Group - Breaking the Silence: Giving a Voice to Taboo Health Issues

Join AMA Nashville’s Healthcare Marketing SIG breakfast for a panel discussion with leading healthcare experts on how to start the conversation about taboo health issues. We’ll discuss choosing the right communication channels and best practices on promoting services or solutions to embarrassing or uneasy medical issues. Our panel includes agency, medical center and private practice healthcare industry marketing experts. They will provide insight on how healthcare service companies can most effectively reach their target audience. Ticket includes a light breakfast of bagels, pastries & coffee.


Colton Mulligan, Founder FoxFuel Creative
Colton Mulligan founded a creative agency in 2015, in the same month he was diagnosed with Type 1 Bipolar Disorder. This brought anxiety, depression, and mania to the party while FoxFuel Creative became one of Nashville's top 10 agencies in its first year, and one of the top 3 Newcomer Agencies in North America, dubbed by the Excellence Awards. Colton serves as the Chief Strategy Officer for the agency, but he thinks he's a solid jr. art director with stellar concepts. He's going to share insights on how transparency and the role of self-care plays into the lives of creative entrepreneurs.

Jessica Turner, Program Manager, Content Strategy Vanderbilt University Medical Center | Strategic Marketing
Bio coming soon!

Rochell Lee Burton, MSN, ANP-BC Assistant in Urologic Surgery
Bio coming soon!

Special thanks to our Healthcare Marketing SIG Sponsors: 
Identity Visuals (IV.Studio) and Marketo!

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11:00 AM11:00

Power Luncheon: Getting Marketing and Sales to Sing in Harmony - the Delta Dental Story

What’s one of the best kept secrets to multiplying sales and client happiness? The answer is in orchestrating powerful strategies and tactics that get your marketing and sales teams picking up the same song book, singing the same song and actually harmonizing together.

Find out how you can improve results this way on November 15th when Missy Acosta, Vice President Brand Strategy for Delta Dental of Tennessee shares critical success strategies for getting Marketing and Sales teams work together to deliver amazing results.

Here are some key learnings you and your team will walk out with:

  • How to infuse marketing with a culture of servant leadership

  • How to define key roles so it all works together

  • How alignment of marketing and sales improves the customer experience

  • How to understand and speak the “language” of sales

  • How to tackle what matters most—keeping your customers smiling

See you on November 15th at City Winery. This is a loaded program, not to be missed.

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5:30 PM17:30

Entertainment & Sports Marketing SIG: Make Your Business Rock by Marketing in Music

Join AMA Nashville's Entertainment & Sports Marketing SIG at 3rd & Lindsley on Thursday, October 25th 5:30 p.m. - 7:30 p.m., for a panel discussion with brands, bands, and businesses on marketing in the music industry. We’ll discuss how aligning your business with musicians, venues, and concerts can reach new audiences and enhance engagement with your existing customers.

Our panel will include industry experts representing musicians, brands, and live events to provide insight on how brands and businesses benefit when marketing through the music industry.

*Panel participants to be announced soon* 


  • Understand marketing opportunities within the music industry 

  • Discover what artists, labels and management want in brand partnerships

  • Find out what businesses and brands can expect when marketing to music fans

  • Learn how to best identify, approach and execute marketing strategies in the music industry

  • As an artist or venue, how do you find local sponsors for an event? How do you get local businesses involved?

Haven’t seen a show at 3rd & Lindsley? Join the Entertainment & Sports SIG Sunday, October 28th at 8pm for Lightning 100 Nashville Sunday Night Show featuring Drivin N Cryin, an Atlanta-based folk rock act.

3 ticket options available!

Panel event (1 ticket) + Nashville Sunday Night concert* (1 ticket) - $25 AMA members / $35 non-members 
Want to attend the panel event and the concert? This ticket is the way to go!

Panel event (1 ticket) + Nashville Sunday Night concert (2 tickets)* - $40 AMA members / $50 non-members 
You're excited about the panel and concert...but you want to bring a friend or spouse to the concert? This ticket is perfect!

Panel event** only (1 ticket) - $10 AMA members / $20 non-members 
Only can attend our panel event? This ticket is for you!

Only want to see the show? Grab your ticket here!

*The first 30 concert tickets purchased through AMA will be designated "VIP" or reserved seating. All other tickets will be general seating. Food and drink are available for purchase during the show.
**Panel event (all tickets) includes 1 drink ticket, additional food and drink are available for purchase during the event.

Thursday Schedule:
5:30 - Networking
6:00 - Panel
7:00 - Networking

Arrive by 5:00 to ensure you have time to park your car prior to the start of the panel at 5:30. 
Please click this link for parking information.

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5:00 PM17:00

Marketing Professionals Networking Mixer

AMA Nashville is hosting Networking Mixer for Marketing Professionals

Celebrate fall with AMA Nashville! 

Location: City Tap (Downtown Nashville)
Parking: 2-hour voucher provided for the SoBro Apartments parking garage at Demonbreun & 2nd
Light appetizers provided. Cash bar.

Sponsored by:

City Tap

City Tap logo.png


Join AMA Nashville for the October Marketing Professionals Networking Mixer. Enjoy hosted appetizers by City Tap & a cash bar. This networking mixer is free for AMA Nashville members and $10 for guests.

City Tap is also providing each attendee a 2-hour parking voucher if you park in the SoBro Apartments parking garage right next to City Tap (corner of Demonbreun St. & 2nd Ave.)

Hope to see you there!

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8:30 AM08:30

Marketing The Marketer Mini Conference


Marketing the Marketer is a 1/2 day personal branding mini-conference that will teach attendees how to market themselves to future employers. Hear from speakers from some of the top companies in Nashville!

Not only will you learn how to brand yourself but also how to network and what being a marketer means and the different industries that marketers can work in. Then we will wrap up the day with a panel of HR representatives that can answer your questions about what's acceptable when applying for a job. Ever wonder if it's ok to use Linkedin to reach out to HR or the hiring manager when applying for a job? Well, they will answer that question!


8:30-9:00      Registration
9:00-9:15       Opening Remarks
9:15-10:15       Personal Branding
10:15-10:30    Break
10:30-11:30    How to Network
11:30-12:15      Lunch
12:15-1:15        Marketing Leadership Panel
1:15-1:30         Break
1:30-2:30       Ask HR Panel


Personal Branding: Kia Jarmon
How to Network: Anna Vija McClain
Marketing Life Panel: Chastity Fox, Karen Cronin, Monchiere Jones, Elizabeth Duffey
HR Panel: Chris Calcagni, Gina Drummonds, Adam Winstead, Candace Bridges

Sponsored by: 

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5:00 PM17:00

Marketing Professionals Networking Mixer

  • Snapshot Interactive in Riverside Station (map)
  • Google Calendar ICS

AMA Nashville is hosting Networking Mixer for Marketing Professionals

Join AMA Nashville for the September Marketing Professionals Networking Mixer.

Location: Riverside Station (East Nashville)
Free parking!
Beer, wine, and light appetizers provided.

Sponsored and hosted by:

Join us at Riverside Station for networking and drinks in the heart of East Nashville. It may look like a church on the outside, but on the inside, the space has been converted into a modern workspace.

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8:00 AM08:00

Get to Know AMA Nashville Coffee

Have you ever wondered what AMA Nashville can do for you and your career? Join us for coffee and find out!

Our coffee events are a great way for you to learn more about AMA Nashville, the benefits of AMA membership, as well as meet new and long-time members. Here are just a few ways AMA members stay engaged: 

  • Networking Events
  • Power Lunches
  • Special Interest Groups (B2B, Entertainment & Sports Marketing, Healthcare)
  • Professional Development & Training
  • Exclusive Publications and Content - over a $200 value!
  • Access to AMA Resources (e.g., Webcasts, Podcasts, Toolkits, Articles)
  • Volunteer Opportunities

We’ve made this event open and free for those meeting AMA Nashville for the first time or those still exploring the membership decision. You are welcome to bring any colleagues and friends who also may want to learn more about our organization in this informal get-to-know AMA Nashville session. Light pastries (and coffee, obviously!) will be provided.

Parking available onsite.

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