Healthcare Marketing SIG: Nano Marketing - Small Changes That Product Big Results
Apr
25
8:00 AM08:00

Healthcare Marketing SIG: Nano Marketing - Small Changes That Product Big Results

AMA Nashville's Healthcare Marketing Special Interest Group event!

Nanotechnology is advancing healthcare in ways never possible, even though it involves matter so small that “microscopic” is big in comparison. 

Slight changes in what we do can generate huge improvements, as well. In fact, a single word or image can determine whether a message resonates, falls flat, or even evokes anger.

If anyone knows the power of understanding audiences at a deep level, it’s Sheila King. As the founder and CEO of King Research Solutions, LLC, she has worked in market research for 20+ years and provides vital insights for countless healthcare, pharmaceutical and biotechnology organizations. 

Sheila helps clients capture invaluable knowledge on matters, such as:

• employee engagement and satisfaction
• customer experience and satisfaction
• user experience (usability)
• needs analysis
• naming, positioning and message testing
• awareness level and perceptions

She does so by moderating focus groups and conducting in-depth interviews in person, online and via phone. She’s an expert in both quantitative and qualitative techniques.

Sheila holds a Bachelor of Business Administration from MTSU and a Master of Business Administration from the University of Arkansas. She also earned a Principles of Market Research certificate from the University of Georgia, and expert-level Professional Research Certification from the Marketing Research Association. In addition, she’s a member (and former Board member) of AMA Nashville, and has been a member of Insights Association (previously Marketing Research Association) for two decades.

To hear more about such nuances – and the power they have – join us Thursday, April 25, at Fort Houston. Tickets include a light breakfast.


Discounted Lyft Rides Available: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0425

Sponsored by IV Studio & Marketo

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Marketing Experience Design for Brands: Brand = Experience STORY
May
9
11:00 AM11:00

Marketing Experience Design for Brands: Brand = Experience STORY

Join AMA Nashville for our next power luncheon on May 9th at 11:00am at City Winery!

Are you ready to re-imagine the future of marketing?
For 75 years, marketing operated on the simple idea that: Brand = Promise + Experience.

Today it is:
Brand = Experience STORY

While the advent of social media has shattered one-way interruptions of promise-making in favor of co-created storytelling, this focused concentration on storytelling is harming our brands. The rapidly changing, post-digital, network–based world requires a NEW SET of PARADIGMS FOR the 21st Century Marketer.

According to award-winning CMO and current CEO of the American Marketing Association Russ Klein , “Experience design is the next frontier for all enterprises and brands.” Without intentional experience design, a brand is at high risk of losing both its clarity and meaning, two essential predicates for brand building.

Russ Klein’s new and patented construct, Brand = Experience STORY means a brand can be built on experience design alone and can be strengthened by effective storytelling. Without intentional and positive experience design, a brand cannot compete on storytelling alone.

Participants who join us on May 9th will discover:
• Why chasing so-called brand loyalty is no longer the end game for marketers
• The importance of reliability and usefulness in earning customer trust
• How to become “insight-prone” and how storytelling figures into brand-building and experience design.
• What world-class experience design looks like 
• How and where to start the process for building an MLE (Minimum Loveable Experience)
• Ways to measure success
• Ingredients for becoming a 21st Century Leader
Do not miss out on this opportunity to receive in person training with Russ Klein, one of the most distinguished, awarded and recognized marketers in our time.

SPEAKER: 

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Russ Klein, Marketing and Brand Expert

Russ Klein is an award winning five-time CMO who has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Arby’s Restaurant Group and Burger King where he also served as president from 2003-2010.

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Klein has had the rare privilege to lead marketing for three different private equity acquisitions, each of which set new records at the time for return to shareholders

His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s…a distinction belonging to Nike and Budweiser in previous decades. 
Burger King’s groundbreaking digital campaign, “Subservient Chicken”
• ranked as the 6th greatest campaign of 21st Century by Ad Age
• and Digital Ad of the Decade by the Wall Street Journal

Klein was responsible for “Whopper Freak-out” 
• the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers

Klein is a graduate of The Ohio State University and is a devoted and distinguished alumnus of Fisher College of Business; and also a graduate of the Harvard School of Business Advanced Management Program.

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become an essential community for marketers.
• Klein was once nicknamed “Flamethrower” by an industry publication for risk-taking and provocative advertising; but he now aspires to be the torch bearer for all marketers.


Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0509.

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Entertainment and Sports Marketing SIG: Take Me Out To The Ball Game at First Tennessee Park
May
30
6:30 PM18:30

Entertainment and Sports Marketing SIG: Take Me Out To The Ball Game at First Tennessee Park

Join AMA Nashville's Entertainment & Sports Marketing SIG at First Tennessee Park on Thursday, May 30th for a fun night of baseball and networking! Meet more of your fellow AMA Nashville members while cheering on the Nashville Sounds as they take on the New Orleans Baby Cakes!

See first hand the impact Tennessee Bank has made through purchasing the naming rights to First Tennessee Park in 2014 after attending the April power luncheon, Marketing a New Sports Venue: The Story of First Tennessee Park, on April 4th.

Each ticket purchased on Eventbrite provides one (1) ticket to the Nashville Sounds game on May 30th in our reserved group section (seats near the Bandbox). Tickets will be delivered by email the day before the event. We have a limited number of tickets in the reserved section available, so be sure to buy your ticket early!

Whether you hang out in your seats, grab a beverage with friends at the Bandbox, or network on the concourse, we’ll cheer on the Sounds and enjoy all that First Tennessee Park has to offer. Friends and family members of all ages are welcome!

We hope you’ll join us for this Thursday night out as we kick off summer in Nashville!

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0530.

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AMA Nashville Marketing Professionals April Networking Mixer - After Tax: Relax!
Apr
16
5:00 PM17:00

AMA Nashville Marketing Professionals April Networking Mixer - After Tax: Relax!

Enjoy the day after Tax Day with some economically beverages from one of the coolest hot dog joints around! Join us for fun, libations and a helluva good time at this cool eatery. Free parking and appetizers.

Sponsored by:

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Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0416.

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Healthcare Marketing Professionals Networking Mixer
Apr
11
5:00 PM17:00

Healthcare Marketing Professionals Networking Mixer

If you’re part of the ever-growing – and ever-evolving – healthcare marketing community, then you know just how important it is to stay ahead of the curve. Join Nashville AMA’s Healthcare SIG at our networking mixer at Diskin Cider, Nashville's first craft cidery. Connect with fellow healthcare industry peers to share insight and discuss the latest trends.

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GS&F Marketing Internship Fair
Apr
9
2:00 PM14:00

GS&F Marketing Internship Fair

GS&F Hosts Marketing Internship Fair for Collegiate Students

The 2019 Spring Internship Fair will be hosted and sponsored by GS&F on April 9, 2019 from 2-4 pm. During the event attendees will be able to tour the GS&F office, network with staff, interview with members of the leadership team. Current college sophomores, juniors, or seniors are invited.

Internships will be offered in the following departments for internships in 2019:
• Account management
• Public Relations and social media
• Media Buying and Planning
• Creative
• UX/UI
• Human Resources
• Copywriting

Internship opportunities are only open to college sophomores, juniors, and seniors. All internships will be for semesters/quarters in 2019. Maximum event capacity is 30 students.

Sponsored by: GS&F

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Marketing a New Sports Venue: The Story of First Tennessee Park
Apr
4
11:00 AM11:00

Marketing a New Sports Venue: The Story of First Tennessee Park

Join AMA Nashville for our next power luncheon on April 4th at 11:00am at City Winery!

It’s not every day that a company buys the naming rights to a major sports venue. It’s an opportunity that comes along maybe once a decade.

In this presentation, Carol Yochem, President-Middle Tennessee Region for First Tennessee Bank, will share why the bank decided to buy the naming rights to First Tennessee Park, what that decision has meant to the bank in terms of brand awareness and community relations, how this opportunity was a highly aligned fit for First Tennessee and how the bank made the most of the naming decision through coordinated marketing, community relations and employee engagement.

The largest bank based in Tennessee, First Tennessee Bank is #1 in market share in every major market in the state except Nashville. Carol Yochem was named President – Middle Tennessee of First Tennessee Bank four years ago with a mandate to double the size of the bank in this market within five years. Increasing brand awareness was a part of the success equation.

She and her team did it in four years. Nashville has become the model for how First Tennessee grows market share in cities where it is not already the leader.

A lot went into achieving this success, but when it came to raising awareness of the First Tennessee brand in Nashville and Middle Tennessee, nothing came close to the decision to purchase the naming rights to the new home of the Nashville Sounds – First Tennessee Park – a decision that was made shortly after Carol was named president of this market.

In her presentation, Carol will share:

• The rationale behind purchasing the naming rights to First Tennessee Park.
• The many ways in which this decision has closely connected First Tennessee to the Nashville and Middle Tennessee community.
• How First Tennessee Park has bolstered the bank’s overall brand in this market.
• Why this opportunity was practically tailormade for First Tennessee – and why taking advantage of it might not have made sense for other companies.
• How First Tennessee activated its naming rights through using First Tennessee Park’s assets, the media, employee engagement, community relations, customer communications and charitable partnerships.
• What’s on tap, marketing-wise, for the fifth season of First Tennessee Park that opens April 4th.

Don’t miss this rare opportunity to get an inside look at an immensely powerful marketing tool that most marketing professionals can only dream about: putting your organization’s brand on a major sports venue.

SPEAKER: 

Carol Yochem is President of First Tennessee Bank in Middle Tennessee and has more than 30 years of banking experience. She oversees a combined loan & deposit portfolio of more than $9 billion and is proud to lead a team of nearly 600 employees who, through their hard work and commitment, have doubled the size of the bank in this region in the last 4 years.

First Tennessee’s success in Middle Tennessee under Carol’s leadership is an example of the “growth” theme that has defined her career. Prior to coming to Nashville to accept her current position with First Tennessee, she was executive vice president and head of the wealth management business line for First-Citizens Bank & Trust in Raleigh, NC. Prior to that Carol spent 18 years at SunTrust Bank leading commercial, corporate, and private client divisions in both Memphis and Nashville. She was integral to the start and growth of SunTrust’s first Memphis office growing it from scratch to over $600M.

She began her career with the same bank she helps lead today, joining First Tennessee’s management training program at its headquarters in Memphis soon after graduating from the University of Illinois at Urbana-Champaign. The excellent training program, which rotated her through many departments in the bank, was the foundation for a career working with teams who build better banks.

Carol serves on a number of boards or committees where she is significantly engaged and making contributions benefiting the Middle Tennessee community. She is board chair of the Nashville Downtown Partnership, a member of the Nashville Chamber of Commerce board of directors and a leadership cabinet member of Partnership 2020, a member of YMCA of Middle Tennessee board of directors, an Andrew Jackson Foundation Board Trustee, alumnae of Leadership Nashville, and past Cheekwood Board Trustee.

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0404.

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AMA Nashville Marketing Professionals March Networking Mixer
Mar
12
5:00 PM17:00

AMA Nashville Marketing Professionals March Networking Mixer

Marketing is changing more quickly than ever. New trends, technology, tools and techniques abound. Let's meet and discuss these trends and more at our networking mixer! Join us and connect with marketing professionals from a wide array of industries and disciplines. Enjoy great camaraderie, stimulating discussion, and inspiring people. Join us for our March Networking Mixer at Marshall & Bruce.

There will be wine, beer from Smith and Lentz, and Five Points Pizza for your indulgence!

Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0312.

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Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success
Mar
5
7:30 AM07:30

Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success

AMA Nashville's Business-to-Business Marketing Special Interest Group event!

Content is driving lead generation and content can drive digital transformation. If you are not educating your audience, you will lose. 

Content used appropriately in the B2B space can be the differentiating factor. Even in the B2B world, content is really human to human communication. So how do you create content that leads to loyal clients, audiences, buyers, and employee brand ambassadors? In short: start with the strategy. Many believe it is important to create content and put it everywhere, but having a strategy around your message that supports your overall brand will create cohesive communication to build BIG brands.

Learn more about creating effective content strategy, creating content for lead generation, and the audience you are communicating with through content.

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM.

Speaker: Suzanne Reed

A recognized marketing strategist and Chief Marketing Officer of the year finalist, Suzanne has more than 25 years of driving growth and the customer journey.

Suzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business opportunities, driving growth and overall client engagement for multi-state, multi-service operations.

She specializes in providing visionary marketing leadership that motivates companies to high-level performance. She has led digital transformations for national financial and professional service organizations. Skilled at managing change throughout the full life cycle, she thrives in dynamic environments requiring a strong analytic, quantitative, and strategic operational focus.

A marketing leader with a proven track record of enhancing brand equity and revenue. Suzanne champions growth by using an integrated approach to marketing and sales that produce profitable results. She is a strong advocate for the client that loves to create unique partnerships and develop agile marketing teams. 

She is the CMO at LBMC, an adjunct professor at Vanderbilt University teaching Fundamentals of Marketing, and an advisory board member on the University of South Florida Digital Marketing Executive Certification Program.

In 2018, Suzanne was named a Nashville Business Journal -Women of Influence in the mentor and inspiration category which recognized her contributions for improving the business community.

Sponsored by: 

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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Next-Gen Marketing: New Tech. New Tools. New Thinking.
Feb
21
11:00 AM11:00

Next-Gen Marketing: New Tech. New Tools. New Thinking.

Join AMA Nashville for our next power luncheon on Feb 21st at 11:00am at City Winery for a special guest speaker! This one you won't want to miss!

Marketing is undergoing a spectacular renaissance ignited by remarkable levels of innovation that are reshaping the marketing landscape. In this special session, keynoter, futurist, and professor, Christina “CK” Kerley brings the audience on a tour of these transformative technologies—and features new ways to think about (and embrace!) these exciting changes.

While mobile is powering billions of smartphones, the Internet of Things (IoT) will enliven trillions of smart things—and enables marketers to convert objects, products, and places into intelligent touchpoints all along the customer journey. Where Augmented Reality (AR) offers a new layer of new media atop the real world, and Virtual Reality(VR) provides the first truly immersive digital world—through Mixed Reality (MR), the physical and digital worlds collide . . . via holograms!

By leveraging Big Data and Artificial Intelligence (AI), companies now have the power to anticipate customer needs, hyper-personalize product offerings, and contextualize messaging campaigns. And while apps have given our audiences unprecedented levels of convenience, intelligent bots will give them back what they value the most—their time. 

Through this session, you will gain insight into:
• New Technologies: A tour of the technologies driving remarkable changes across the marketing landscape, with examples spanning Mobile, IoT, AI, AR, VR, MR, and Big Data.
• New Thinking: New ways to strategically think about these new capabilities—to help remove the fear of change, and get you excited about this new universe of marketing possibilities!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0221.

Speaker: Christina “CK” Kerley

Powerhouse keynoter, futurist, and professor Christina “CK” Kerley pushes Fortune 500 companies ahead of the curve through the 10+tech that will dominate the next 10 years.

Praised for her boundless energy, humor, and inspiration, she has wowed crowds at Verizon, Johnson & Johnson, Microsoft, Amazon, TEDx, E*TRADE, The United Nations, Bissell, Best Buy, Prudential, Cisco, Prudential,and more.

A top-rated faculty member at Rutgers Business School for Exec Ed, CK tackles the tough topics: from The Tech Megatrends, IoT, and Business in the AI Age, to Next-Gen Marketing,Robotics, and High-Tech Health. Additionally, she has guest lectured at Stanford, Cornell, Carnegie Mellon, Northwestern, St. Peter’s, and USF.

Connecting with myriad generations—from Boomers to Zoomers—she works with professionals in IT, marketing, sales, HR, innovation, and leadership. 

Based in NYC, for CK’s videos, tech, and speech topics, please visit: https://allthingsCK.com 

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AMA Nashville Marketing Professionals February Networking Mixer
Feb
12
5:00 PM17:00

AMA Nashville Marketing Professionals February Networking Mixer

Come enjoy Chocolate and Wine at AMA Nashville's February Networking Mixer! 

Join us at Serendipity Labs - in one of the coolest co-working spaces in Downtown Nashville at the bottom of the L&C Tower. We will we pair some great wines with cool desserts, and as usual, some great networking opportunities.   

Hosted by Serendipity Labs and sponsored in part by EastLeigh Desserts and Piccolo Marketing.  

Parking: Not provided. Garages/lots in the area should run around $15.

Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code
AMA0212.

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Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits
Jan
22
7:30 AM07:30

Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits

AMA Nashville's B2B SIG event!

Why do people buy, really? Of course, features and benefits play a part in decision making, but what is really at the heart of a buyer’s decision?

A keen understanding of why, when and how a buyer will buy your product or service can make the difference between marketing failure or market leadership. Hear from Joel Fay of Sandler Training to better understand why people (and businesses) buy and how they make decisions to part with their money. 

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM. Please park in Redpepper employee lots as marked in pink on the map – parking will be validated.

Speaker: Joel Fay
Joel Fay loves to help people succeed with integrity and excellence in marketing, sales, leadership and customer care. He helps people change habits to grow business and make more money.

Joel with Julie his wife and business partner own a Sandler Training business in Nashville that combines their experience with Sandler’s award-winning training, coaching and consulting. 

Joel’s hands-on marketing leadership helped a company grow from 7 staff to more than 400, with many titles as the organization grew including Chief Sales and Marketing Officer (CSMO). As President, grew a non-profit from $2 million to over $10 million in service. His leadership helped elderly and disadvantaged people with summer no-cost home repair by over 26,000 teenagers and their adult leaders. Joel led over 1,300 staff and volunteers and has helped grow three organizations to market leadership.

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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Tractor Supply Company: Putting our Customers First
Jan
10
11:00 AM11:00

Tractor Supply Company: Putting our Customers First

While many retailers struggle in today’s Omnichannel economy, Tractor Supply Company continues to grow, with a plan to increase both its brick and mortar stores and online capabilities in 2019.

Find out how Tractor Supply continues to lead by connecting and engaging with its 1,700+ local communities in unique ways, and reached a record 7.3 billion in net sales in 2018. Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company Shares how TSC uses a full complement of traditional and digital marketing tools to drive traffic to the local stores and the website, and differentiates itself by offering a unique and personalized selling experience.

You’ll learn how Tractor Supply:

  • Uses a cross-channel marketing plan to support both in-store and online sales

  • Leverages their loyalty program to build customer engagement and sales anytime, anywhere and anyway the customer wishes to interact

  • Works with and supports the community that is uniquely tailored to an Out Here lifestyle

See you on January 10th at City Winery. You won’t want to miss this event!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0110.

SPEAKER: 

Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company 

Christi Korzekwa joined Tractor Supply Company in 2012 after having lived and worked in Texas and Georgia. At Tractor Supply, she leads all strategic Marketing across all channels. Christi guides the Tractor Marketing team in the development, execution and companywide integration of all Marketing programs for National, Regional and Local initiatives including Circulars, Digital Marketing, Social Marketing, Network and Local Radio, Local TV, E-mail, Direct Mail, Hispanic Marketing, CRM and Loyalty Marketing, Partnership Marketing, In-store Permanent and Promotional POP and all Creative execution.

Prior to her position at Tractor Supply Company, Christi moved to Georgia to become the Senior Director, Media and Regional Marketing for The Home Depot. As her responsibilities grew, she was promoted to the role of Senior Director, Marketing. Christi’s responsibilities included Regional Marketing, Customer Relationship Marketing, Multicultural Marketing, Pro/Contractor Marketing, Gift Card Marketing and Digital Marketing. Christi began her career in Dallas with one of the largest advertising agencies in the Southwest. She rapidly advanced to become the SVP, Global Group Media Director working on the American Airlines US and international accounts, the oneworld global alliance and the ExxonMobil Corporate global account. Her responsibilities included developing advertising strategies to reach multiple audience segments and successfully marketing a variety of programs and initiatives for her clients. She was also responsible for creating partnerships to grow her client’s sales including relationships with Coca Cola, Time-Warner, Disney, professional sports teams within the NBA and NFL, NASCAR, as well as major broadcast networks.

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Healthcare Special Interest Group - Breaking the Silence: Giving a Voice to Taboo Health Issues
Nov
29
8:00 AM08:00

Healthcare Special Interest Group - Breaking the Silence: Giving a Voice to Taboo Health Issues

Join AMA Nashville’s Healthcare Marketing SIG breakfast for a panel discussion with leading healthcare experts on how to start the conversation about taboo health issues. We’ll discuss choosing the right communication channels and best practices on promoting services or solutions to embarrassing or uneasy medical issues. Our panel includes agency, medical center and private practice healthcare industry marketing experts. They will provide insight on how healthcare service companies can most effectively reach their target audience. Ticket includes a light breakfast of bagels, pastries & coffee.

PANELISTS:

Colton Mulligan, Founder FoxFuel Creative
Colton Mulligan founded a creative agency in 2015, in the same month he was diagnosed with Type 1 Bipolar Disorder. This brought anxiety, depression, and mania to the party while FoxFuel Creative became one of Nashville's top 10 agencies in its first year, and one of the top 3 Newcomer Agencies in North America, dubbed by the Excellence Awards. Colton serves as the Chief Strategy Officer for the agency, but he thinks he's a solid jr. art director with stellar concepts. He's going to share insights on how transparency and the role of self-care plays into the lives of creative entrepreneurs.

Jessica Turner, Program Manager, Content Strategy Vanderbilt University Medical Center | Strategic Marketing
Bio coming soon!

Rochell Lee Burton, MSN, ANP-BC Assistant in Urologic Surgery
Bio coming soon!

Special thanks to our Healthcare Marketing SIG Sponsors: 
Identity Visuals (IV.Studio) and Marketo!

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Nov
15
11:00 AM11:00

Power Luncheon: Getting Marketing and Sales to Sing in Harmony - the Delta Dental Story

What’s one of the best kept secrets to multiplying sales and client happiness? The answer is in orchestrating powerful strategies and tactics that get your marketing and sales teams picking up the same song book, singing the same song and actually harmonizing together.

Find out how you can improve results this way on November 15th when Missy Acosta, Vice President Brand Strategy for Delta Dental of Tennessee shares critical success strategies for getting Marketing and Sales teams work together to deliver amazing results.

Here are some key learnings you and your team will walk out with:

  • How to infuse marketing with a culture of servant leadership

  • How to define key roles so it all works together

  • How alignment of marketing and sales improves the customer experience

  • How to understand and speak the “language” of sales

  • How to tackle what matters most—keeping your customers smiling

See you on November 15th at City Winery. This is a loaded program, not to be missed.

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Oct
25
5:30 PM17:30

Entertainment & Sports Marketing SIG: Make Your Business Rock by Marketing in Music

Join AMA Nashville's Entertainment & Sports Marketing SIG at 3rd & Lindsley on Thursday, October 25th 5:30 p.m. - 7:30 p.m., for a panel discussion with brands, bands, and businesses on marketing in the music industry. We’ll discuss how aligning your business with musicians, venues, and concerts can reach new audiences and enhance engagement with your existing customers.

Our panel will include industry experts representing musicians, brands, and live events to provide insight on how brands and businesses benefit when marketing through the music industry.

*Panel participants to be announced soon* 

THE TAKE AWAYS:

  • Understand marketing opportunities within the music industry 

  • Discover what artists, labels and management want in brand partnerships

  • Find out what businesses and brands can expect when marketing to music fans

  • Learn how to best identify, approach and execute marketing strategies in the music industry

  • As an artist or venue, how do you find local sponsors for an event? How do you get local businesses involved?

Haven’t seen a show at 3rd & Lindsley? Join the Entertainment & Sports SIG Sunday, October 28th at 8pm for Lightning 100 Nashville Sunday Night Show featuring Drivin N Cryin, an Atlanta-based folk rock act.

3 ticket options available!

Panel event (1 ticket) + Nashville Sunday Night concert* (1 ticket) - $25 AMA members / $35 non-members 
Want to attend the panel event and the concert? This ticket is the way to go!

Panel event (1 ticket) + Nashville Sunday Night concert (2 tickets)* - $40 AMA members / $50 non-members 
You're excited about the panel and concert...but you want to bring a friend or spouse to the concert? This ticket is perfect!

Panel event** only (1 ticket) - $10 AMA members / $20 non-members 
Only can attend our panel event? This ticket is for you!

Only want to see the show? Grab your ticket here!

*The first 30 concert tickets purchased through AMA will be designated "VIP" or reserved seating. All other tickets will be general seating. Food and drink are available for purchase during the show.
**Panel event (all tickets) includes 1 drink ticket, additional food and drink are available for purchase during the event.

Thursday Schedule:
5:30 - Networking
6:00 - Panel
7:00 - Networking

Arrive by 5:00 to ensure you have time to park your car prior to the start of the panel at 5:30. 
Please click this link for parking information.

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Oct
16
5:00 PM17:00

Marketing Professionals Networking Mixer

AMA Nashville is hosting Networking Mixer for Marketing Professionals

Celebrate fall with AMA Nashville! 

Location: City Tap (Downtown Nashville)
Parking: 2-hour voucher provided for the SoBro Apartments parking garage at Demonbreun & 2nd
Light appetizers provided. Cash bar.


Sponsored by:

City Tap

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Website
Twitter

Join AMA Nashville for the October Marketing Professionals Networking Mixer. Enjoy hosted appetizers by City Tap & a cash bar. This networking mixer is free for AMA Nashville members and $10 for guests.

City Tap is also providing each attendee a 2-hour parking voucher if you park in the SoBro Apartments parking garage right next to City Tap (corner of Demonbreun St. & 2nd Ave.)

Hope to see you there!

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Sep
29
8:30 AM08:30

Marketing The Marketer Mini Conference

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Marketing the Marketer is a 1/2 day personal branding mini-conference that will teach attendees how to market themselves to future employers. Hear from speakers from some of the top companies in Nashville!

Not only will you learn how to brand yourself but also how to network and what being a marketer means and the different industries that marketers can work in. Then we will wrap up the day with a panel of HR representatives that can answer your questions about what's acceptable when applying for a job. Ever wonder if it's ok to use Linkedin to reach out to HR or the hiring manager when applying for a job? Well, they will answer that question!

Agenda:

8:30-9:00      Registration
9:00-9:15       Opening Remarks
9:15-10:15       Personal Branding
10:15-10:30    Break
10:30-11:30    How to Network
11:30-12:15      Lunch
12:15-1:15        Marketing Leadership Panel
1:15-1:30         Break
1:30-2:30       Ask HR Panel

Speakers: 

Personal Branding: Kia Jarmon
How to Network: Anna Vija McClain
Marketing Life Panel: Chastity Fox, Karen Cronin, Monchiere Jones, Elizabeth Duffey
HR Panel: Chris Calcagni, Gina Drummonds, Adam Winstead, Candace Bridges

Sponsored by: 

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Sep
18
5:00 PM17:00

Marketing Professionals Networking Mixer

  • Snapshot Interactive in Riverside Station (map)
  • Google Calendar ICS

AMA Nashville is hosting Networking Mixer for Marketing Professionals

Join AMA Nashville for the September Marketing Professionals Networking Mixer.

Location: Riverside Station (East Nashville)
Free parking!
Beer, wine, and light appetizers provided.

Sponsored and hosted by:

Join us at Riverside Station for networking and drinks in the heart of East Nashville. It may look like a church on the outside, but on the inside, the space has been converted into a modern workspace.

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Sep
11
8:00 AM08:00

Get to Know AMA Nashville Coffee

Have you ever wondered what AMA Nashville can do for you and your career? Join us for coffee and find out!

Our coffee events are a great way for you to learn more about AMA Nashville, the benefits of AMA membership, as well as meet new and long-time members. Here are just a few ways AMA members stay engaged: 

  • Networking Events
  • Power Lunches
  • Special Interest Groups (B2B, Entertainment & Sports Marketing, Healthcare)
  • Professional Development & Training
  • Exclusive Publications and Content - over a $200 value!
  • Access to AMA Resources (e.g., Webcasts, Podcasts, Toolkits, Articles)
  • Volunteer Opportunities

We’ve made this event open and free for those meeting AMA Nashville for the first time or those still exploring the membership decision. You are welcome to bring any colleagues and friends who also may want to learn more about our organization in this informal get-to-know AMA Nashville session. Light pastries (and coffee, obviously!) will be provided.


Parking available onsite.

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