Filtering by: Power Luncheons
Next-Gen Marketing: New Tech. New Tools. New Thinking.
Feb
21
11:00 AM11:00

Next-Gen Marketing: New Tech. New Tools. New Thinking.

Join AMA Nashville for our next power luncheon on Feb 21st at 11:00am at City Winery for a special guest speaker! This one you won't want to miss!

Marketing is undergoing a spectacular renaissance ignited by remarkable levels of innovation that are reshaping the marketing landscape. In this special session, keynoter, futurist, and professor, Christina “CK” Kerley brings the audience on a tour of these transformative technologies—and features new ways to think about (and embrace!) these exciting changes.

While mobile is powering billions of smartphones, the Internet of Things (IoT) will enliven trillions of smart things—and enables marketers to convert objects, products, and places into intelligent touchpoints all along the customer journey. Where Augmented Reality (AR) offers a new layer of new media atop the real world, and Virtual Reality(VR) provides the first truly immersive digital world—through Mixed Reality (MR), the physical and digital worlds collide . . . via holograms!

By leveraging Big Data and Artificial Intelligence (AI), companies now have the power to anticipate customer needs, hyper-personalize product offerings, and contextualize messaging campaigns. And while apps have given our audiences unprecedented levels of convenience, intelligent bots will give them back what they value the most—their time. 

Through this session, you will gain insight into:
• New Technologies: A tour of the technologies driving remarkable changes across the marketing landscape, with examples spanning Mobile, IoT, AI, AR, VR, MR, and Big Data.
• New Thinking: New ways to strategically think about these new capabilities—to help remove the fear of change, and get you excited about this new universe of marketing possibilities!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0221.

SPEAKER: Christina “CK” Kerley

Powerhouse keynoter, futurist, and professor Christina “CK” Kerley pushes Fortune 500 companies ahead of the curve through the 10+tech that will dominate the next 10 years.

Praised for her boundless energy, humor, and inspiration, she has wowed crowds at Verizon, Johnson & Johnson, Microsoft, Amazon, TEDx, E*TRADE, The United Nations, Bissell, Best Buy, Prudential, Cisco, Prudential,and more.

A top-rated faculty member at Rutgers Business School for Exec Ed, CK tackles the tough topics: from The Tech Megatrends, IoT, and Business in the AI Age, to Next-Gen Marketing,Robotics, and High-Tech Health. Additionally, she has guest lectured at Stanford, Cornell, Carnegie Mellon, Northwestern, St. Peter’s, and USF.

Connecting with myriad generations—from Boomers to Zoomers—she works with professionals in IT, marketing, sales, HR, innovation, and leadership. 

Based in NYC, for CK’s videos, tech, and speech topics, please visit: https://allthingsCK.com 

View Event →

Tractor Supply Company: Putting our Customers First
Jan
10
11:00 AM11:00

Tractor Supply Company: Putting our Customers First

While many retailers struggle in today’s Omnichannel economy, Tractor Supply Company continues to grow, with a plan to increase both its brick and mortar stores and online capabilities in 2019.

Find out how Tractor Supply continues to lead by connecting and engaging with its 1,700+ local communities in unique ways, and reached a record 7.3 billion in net sales in 2018. Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company Shares how TSC uses a full complement of traditional and digital marketing tools to drive traffic to the local stores and the website, and differentiates itself by offering a unique and personalized selling experience.

You’ll learn how Tractor Supply:

  • Uses a cross-channel marketing plan to support both in-store and online sales

  • Leverages their loyalty program to build customer engagement and sales anytime, anywhere and anyway the customer wishes to interact

  • Works with and supports the community that is uniquely tailored to an Out Here lifestyle

See you on January 10th at City Winery. You won’t want to miss this event!

Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled.  A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.

Or use Discounted Lyft Rides: We've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0110.

SPEAKER: 

Christi Korzekwa, Senior Vice President, Marketing at Tractor Supply Company 

Christi Korzekwa joined Tractor Supply Company in 2012 after having lived and worked in Texas and Georgia. At Tractor Supply, she leads all strategic Marketing across all channels. Christi guides the Tractor Marketing team in the development, execution and companywide integration of all Marketing programs for National, Regional and Local initiatives including Circulars, Digital Marketing, Social Marketing, Network and Local Radio, Local TV, E-mail, Direct Mail, Hispanic Marketing, CRM and Loyalty Marketing, Partnership Marketing, In-store Permanent and Promotional POP and all Creative execution.

Prior to her position at Tractor Supply Company, Christi moved to Georgia to become the Senior Director, Media and Regional Marketing for The Home Depot. As her responsibilities grew, she was promoted to the role of Senior Director, Marketing. Christi’s responsibilities included Regional Marketing, Customer Relationship Marketing, Multicultural Marketing, Pro/Contractor Marketing, Gift Card Marketing and Digital Marketing. Christi began her career in Dallas with one of the largest advertising agencies in the Southwest. She rapidly advanced to become the SVP, Global Group Media Director working on the American Airlines US and international accounts, the oneworld global alliance and the ExxonMobil Corporate global account. Her responsibilities included developing advertising strategies to reach multiple audience segments and successfully marketing a variety of programs and initiatives for her clients. She was also responsible for creating partnerships to grow her client’s sales including relationships with Coca Cola, Time-Warner, Disney, professional sports teams within the NBA and NFL, NASCAR, as well as major broadcast networks.

View Event →