Filtering by: Special Interest Groups

Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success
Mar
5
7:30 AM07:30

Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success

AMA Nashville's Business-to-Business Marketing Special Interest Group event!

Content is driving lead generation and content can drive digital transformation. If you are not educating your audience, you will lose. 

Content used appropriately in the B2B space can be the differentiating factor. Even in the B2B world, content is really human to human communication. So how do you create content that leads to loyal clients, audiences, buyers, and employee brand ambassadors? In short: start with the strategy. Many believe it is important to create content and put it everywhere, but having a strategy around your message that supports your overall brand will create cohesive communication to build BIG brands.

Learn more about creating effective content strategy, creating content for lead generation, and the audience you are communicating with through content.

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM.

Speaker: Suzanne Reed

A recognized marketing strategist and Chief Marketing Officer of the year finalist, Suzanne has more than 25 years of driving growth and the customer journey.

Suzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business opportunities, driving growth and overall client engagement for multi-state, multi-service operations.

She specializes in providing visionary marketing leadership that motivates companies to high-level performance. She has led digital transformations for national financial and professional service organizations. Skilled at managing change throughout the full life cycle, she thrives in dynamic environments requiring a strong analytic, quantitative, and strategic operational focus.

A marketing leader with a proven track record of enhancing brand equity and revenue. Suzanne champions growth by using an integrated approach to marketing and sales that produce profitable results. She is a strong advocate for the client that loves to create unique partnerships and develop agile marketing teams. 

She is the CMO at LBMC, an adjunct professor at Vanderbilt University teaching Fundamentals of Marketing, and an advisory board member on the University of South Florida Digital Marketing Executive Certification Program.

In 2018, Suzanne was named a Nashville Business Journal -Women of Influence in the mentor and inspiration category which recognized her contributions for improving the business community.

Sponsored by: 

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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Entertainment and Sports Marketing SIG: Strategies to Capture the Crowds
Feb
5
6:00 PM18:00

Entertainment and Sports Marketing SIG: Strategies to Capture the Crowds

AMA Nashville’s Entertainment & Sports Marketing SIG is helping local business win big in 2019. Join us for a roundtable discussion to brainstorm strategies for local business to implement when major events come to town. 

Nashville is hosting more big-name events and 2019 is going to be a big year! From sports, including one of football’s biggest weekends, hockey playoffs, and college basketball tournaments to music festivals, these events bring in visitors from across Middle Tennessee and beyond.

On Tuesday, February 5th, we invite local businesses and Nashville’s marketing community to join together to brainstorm ways to capture the crowds at these events and drive them to local businesses. 

Local/Small Businesses:
Whether you’re a restaurant, a bar, a store, a museum, or activity-oriented business, we want you to leave with at least one actionable idea to implement this spring!

Marketers:
We need you to bring ideas! 

Format:
We will be breaking into groups with a mix of local business and marketers for a facilitated discussion to generate ideas for social media, in-store promotions, email marketing, events, creative design that sells, grassroots marketing, online ads, and radio ads.

Light appetizers and beverages will be provided.

We hope you’ll join us for this results-driven event!

Thank you to WeWork for the use of their space!

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0205.

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Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits
Jan
22
7:30 AM07:30

Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits

AMA Nashville's B2B SIG event!

Why do people buy, really? Of course, features and benefits play a part in decision making, but what is really at the heart of a buyer’s decision?

A keen understanding of why, when and how a buyer will buy your product or service can make the difference between marketing failure or market leadership. Hear from Joel Fay of Sandler Training to better understand why people (and businesses) buy and how they make decisions to part with their money. 

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM. Please park in Redpepper employee lots as marked in pink on the map – parking will be validated.

Speaker: Joel Fay
Joel Fay loves to help people succeed with integrity and excellence in marketing, sales, leadership and customer care. He helps people change habits to grow business and make more money.

Joel with Julie his wife and business partner own a Sandler Training business in Nashville that combines their experience with Sandler’s award-winning training, coaching and consulting. 

Joel’s hands-on marketing leadership helped a company grow from 7 staff to more than 400, with many titles as the organization grew including Chief Sales and Marketing Officer (CSMO). As President, grew a non-profit from $2 million to over $10 million in service. His leadership helped elderly and disadvantaged people with summer no-cost home repair by over 26,000 teenagers and their adult leaders. Joel led over 1,300 staff and volunteers and has helped grow three organizations to market leadership.

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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