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Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success

  • Goodwill Lifsey Center 937 Herman Street Nashville, TN, 37208 United States (map)

AMA Nashville's Business-to-Business Marketing Special Interest Group event!

Content is driving lead generation and content can drive digital transformation. If you are not educating your audience, you will lose. 

Content used appropriately in the B2B space can be the differentiating factor. Even in the B2B world, content is really human to human communication. So how do you create content that leads to loyal clients, audiences, buyers, and employee brand ambassadors? In short: start with the strategy. Many believe it is important to create content and put it everywhere, but having a strategy around your message that supports your overall brand will create cohesive communication to build BIG brands.

Learn more about creating effective content strategy, creating content for lead generation, and the audience you are communicating with through content.

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM.

Speaker: Suzanne Reed

A recognized marketing strategist and Chief Marketing Officer of the year finalist, Suzanne has more than 25 years of driving growth and the customer journey.

Suzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business opportunities, driving growth and overall client engagement for multi-state, multi-service operations.

She specializes in providing visionary marketing leadership that motivates companies to high-level performance. She has led digital transformations for national financial and professional service organizations. Skilled at managing change throughout the full life cycle, she thrives in dynamic environments requiring a strong analytic, quantitative, and strategic operational focus.

A marketing leader with a proven track record of enhancing brand equity and revenue. Suzanne champions growth by using an integrated approach to marketing and sales that produce profitable results. She is a strong advocate for the client that loves to create unique partnerships and develop agile marketing teams. 

She is the CMO at LBMC, an adjunct professor at Vanderbilt University teaching Fundamentals of Marketing, and an advisory board member on the University of South Florida Digital Marketing Executive Certification Program.

In 2018, Suzanne was named a Nashville Business Journal -Women of Influence in the mentor and inspiration category which recognized her contributions for improving the business community.

Sponsored by: 

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