Back to All Events

Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits

  • Redpepper 305 Jefferson Street Nashville, TN 37208 United States (map)

AMA Nashville's B2B SIG event!

Why do people buy, really? Of course, features and benefits play a part in decision making, but what is really at the heart of a buyer’s decision?

A keen understanding of why, when and how a buyer will buy your product or service can make the difference between marketing failure or market leadership. Hear from Joel Fay of Sandler Training to better understand why people (and businesses) buy and how they make decisions to part with their money. 

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM. Please park in Redpepper employee lots as marked in pink on the map – parking will be validated.

Speaker: Joel Fay
Joel Fay loves to help people succeed with integrity and excellence in marketing, sales, leadership and customer care. He helps people change habits to grow business and make more money.

Joel with Julie his wife and business partner own a Sandler Training business in Nashville that combines their experience with Sandler’s award-winning training, coaching and consulting. 

Joel’s hands-on marketing leadership helped a company grow from 7 staff to more than 400, with many titles as the organization grew including Chief Sales and Marketing Officer (CSMO). As President, grew a non-profit from $2 million to over $10 million in service. His leadership helped elderly and disadvantaged people with summer no-cost home repair by over 26,000 teenagers and their adult leaders. Joel led over 1,300 staff and volunteers and has helped grow three organizations to market leadership.

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.