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The NFL Draft 2019 – Marketing the Experience Nashville Style

  • City Winery 609 Lafayette Street Nashville, TN, 37203 United States (map)

“The NFL Draft in Nashville outperformed even our lofty expectations and set the bar for future NFL events,” Peter O’Reilly, NFL Executive Vice President, Club Business and League Events, said. “We are grateful to the Tennessee Titans, the Nashville Convention & Visitors Corp, the City of Nashville, the volunteers and the fans who made this unforgettable event the most-watched and most-attended Draft ever.”

With over 600,000 live attendees and over 53 million viewers watching on television and digital platforms, the 2019 NFL Draft was a global, cornerstone experience like none other. Through our city’s art, culture and people, the event elevated our city’s brand internationally further demonstrating why Nashville is indeed the “It” city.

By all measures considered an unprecedented success, the 2019 NFL Draft offers many insights, lessons learned and opportunities for brands of all sizes to consider. Get the unfiltered story from our panel of leaders behind the creation of the 2019 NFL Draft in Nashville as they share how Nashville got the opportunity to host the Draft and how our city planned, promoted and executed the most successful NFL Draft in history - and the biggest event Nashville’s history. “Nashville has become a worldwide travel destination and just hosted the biggest NFL Draft ever, with record highs in attendees and TV viewership,” Mayor David Briley said. “The economic impact of the event has set a record as well. I want to again thank everyone who came together to make the Draft such a safe and successful event.”

As Titans controlling owner Amy Adams Strunk has said, “By any measure, it was the NFL’s most successful draft in their history, and I am so proud that our organization played a role in that achievement. This year’s draft will be remembered for years to come and will definitely lead to other events large and small for our city.”

Earlier Event: October 15
Marketing Professionals Mixer