Filtering by: Special Interest Groups
Entertainment and Sports Marketing SIG: Take Me Out To The Ball Game at First Tennessee Park
May
30
6:30 PM18:30

Entertainment and Sports Marketing SIG: Take Me Out To The Ball Game at First Tennessee Park

Join AMA Nashville's Entertainment & Sports Marketing SIG at First Tennessee Park on Thursday, May 30th for a fun night of baseball and networking! Meet more of your fellow AMA Nashville members while cheering on the Nashville Sounds as they take on the New Orleans Baby Cakes!

See first hand the impact Tennessee Bank has made through purchasing the naming rights to First Tennessee Park in 2014 after attending the April power luncheon, Marketing a New Sports Venue: The Story of First Tennessee Park, on April 4th.

Each ticket purchased on Eventbrite provides one (1) ticket to the Nashville Sounds game on May 30th in our reserved group section (seats near the Bandbox). Tickets will be delivered by email the day before the event. We have a limited number of tickets in the reserved section available, so be sure to buy your ticket early!

Whether you hang out in your seats, grab a beverage with friends at the Bandbox, or network on the concourse, we’ll cheer on the Sounds and enjoy all that First Tennessee Park has to offer. Friends and family members of all ages are welcome!

We hope you’ll join us for this Thursday night out as we kick off summer in Nashville!

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0530.

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Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success
Mar
5
7:30 AM07:30

Business to Business (B2B) SIG: Content Strategy as a Cornerstone to Marketing and Brand Success

AMA Nashville's Business-to-Business Marketing Special Interest Group event!

Content is driving lead generation and content can drive digital transformation. If you are not educating your audience, you will lose. 

Content used appropriately in the B2B space can be the differentiating factor. Even in the B2B world, content is really human to human communication. So how do you create content that leads to loyal clients, audiences, buyers, and employee brand ambassadors? In short: start with the strategy. Many believe it is important to create content and put it everywhere, but having a strategy around your message that supports your overall brand will create cohesive communication to build BIG brands.

Learn more about creating effective content strategy, creating content for lead generation, and the audience you are communicating with through content.

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM.

Speaker: Suzanne Reed

A recognized marketing strategist and Chief Marketing Officer of the year finalist, Suzanne has more than 25 years of driving growth and the customer journey.

Suzanne’s an accomplished B2B/B2C Marketing Executive with experience at Fortune 500 companies and a proven record of success in identifying and developing business opportunities, driving growth and overall client engagement for multi-state, multi-service operations.

She specializes in providing visionary marketing leadership that motivates companies to high-level performance. She has led digital transformations for national financial and professional service organizations. Skilled at managing change throughout the full life cycle, she thrives in dynamic environments requiring a strong analytic, quantitative, and strategic operational focus.

A marketing leader with a proven track record of enhancing brand equity and revenue. Suzanne champions growth by using an integrated approach to marketing and sales that produce profitable results. She is a strong advocate for the client that loves to create unique partnerships and develop agile marketing teams. 

She is the CMO at LBMC, an adjunct professor at Vanderbilt University teaching Fundamentals of Marketing, and an advisory board member on the University of South Florida Digital Marketing Executive Certification Program.

In 2018, Suzanne was named a Nashville Business Journal -Women of Influence in the mentor and inspiration category which recognized her contributions for improving the business community.

Sponsored by: 

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits
Jan
22
7:30 AM07:30

Business to Business (B2B) SIG: Why People Buy - Beyond Features and Benefits

AMA Nashville's B2B SIG event!

Why do people buy, really? Of course, features and benefits play a part in decision making, but what is really at the heart of a buyer’s decision?

A keen understanding of why, when and how a buyer will buy your product or service can make the difference between marketing failure or market leadership. Hear from Joel Fay of Sandler Training to better understand why people (and businesses) buy and how they make decisions to part with their money. 

Join us for coffee, breakfast and networking from 7:30 to 8:00AM. The program will begin around 8AM with plenty of time for questions and discussion until 9:30AM. Please park in Redpepper employee lots as marked in pink on the map – parking will be validated.

Speaker: Joel Fay
Joel Fay loves to help people succeed with integrity and excellence in marketing, sales, leadership and customer care. He helps people change habits to grow business and make more money.

Joel with Julie his wife and business partner own a Sandler Training business in Nashville that combines their experience with Sandler’s award-winning training, coaching and consulting. 

Joel’s hands-on marketing leadership helped a company grow from 7 staff to more than 400, with many titles as the organization grew including Chief Sales and Marketing Officer (CSMO). As President, grew a non-profit from $2 million to over $10 million in service. His leadership helped elderly and disadvantaged people with summer no-cost home repair by over 26,000 teenagers and their adult leaders. Joel led over 1,300 staff and volunteers and has helped grow three organizations to market leadership.

Discounted Lyft RidesWe've partnered with Lyft to offer exclusive ride discounts to AMA Nashville! Save 10% off 2 rides to or from AMA Nashville with code AMA0122.

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