2018 is being called the Year of the Woman. So many coalescing events have happened in 2017 and 2018, making the topic of marketing to women more relevant than ever. This year’s Red Letter Day Marketing to Women Event will tackle some of these uncomfortable conversations: equality in the workplace, diversity and inclusion in marketing, recognizing and speaking appropriately to the female consumer, building the right partnerships, influencers, speaking to the heart with story and understanding the role of the marketer.
Red Letter Day is a one-afternoon, mini-event focused solely on marketing to women. It was formed to provide marketers in the South a place to learn, share case studies and explore new ways to reach the 100 million women who make 85% of consumer purchases.
Case studies this year will include well known national and local brands including Nissan North America, Asurion, Goo Goo, Pedigree, State of Tennessee Tourism Development, and Twice Daily. Research will be presented on Marketing to Women 2018.
Red Letter Day is hosted by Lipstick Economy, a popular blog devoted to marketing to women. Sponsors for this year’s event include presenting sponsor Asurion, Google Bulletin, Valassis Digital and First Tennessee Bank.
AMA Nashville is a partner for the event. AMA members can use the code: NAMA to receive a special $99 rate for the event. You can register for the event at https://red-letter-day.eventbrite.com.