Join us for our April networking mixer!

Our Marketing Professional Mixers are an excellent place for those interested in networking with other professionals in the marketing, branding, innovation, and digital space. We have members of all ages, experiences, and industries. All are welcome to attend, whether you’re a seasoned marketer, a pro-networker, or are just getting started. We encourage you to invite your friends and colleagues as well!

We hope to see you there!

• Date: April 23, 2024

• Time: 5pm-7pm

• Location: Tailgate Brewery Headquarters - 7300 Charlotte Pike, Nashville, TN 37209

• Provided: Light hors d'oeuvres (drinks not included)

• Parking Options: FREE Parking Lot in front of the brewery

About Tailgate Brewery:

Tailgate Brewery is a fiercely independent Tennessee craft brewery and pizzeria. They've called Nashville home since 2014 and have since grown to seven taprooms in the greater Nashville area and one in Chattanooga, many with their own dedicated production facility.

Join AMA Nashville as Nicholas Holland, the VP of Product and GM of HubSpot Marketing Hub and CMS Hub, discusses the impact of AI on marketers and how it can effectively enhance customer experiences and build customer loyalty.

HubSpot is developing proprietary tools using large language models (LLMs) to create AI "agents" that help people plan and execute marketing strategies. These agents will be able to perform work currently being done by humans.

Just as scribes were replaced by printing presses, human marketing specialists may become replaced by these agents. Rather than considering this as a threat, Holland urges marketers to see the opportunity to embrace new AI "superpowers."

AI is more accessible than ever, thanks to advancements in large language models. At HubSpot, agents will be designed to help small businesses level up, while helping larger marketing teams do extraordinary work in a short amount of time. Holland's advice: avoid the AI hype and instead prioritize meaningful and practical use cases.

Overall, Holland's insights highlight the practical applications of AI in marketing and the importance of using it to create better customer experiences and build customer loyalty.

Location:

14TENN | 1410 51st Ave N | Nashville, TN 37209

Join us for our March networking mixer!

Our Marketing Professional Mixers are an excellent place for those interested in networking with other professionals in the marketing, branding, innovation, and digital space. We have members of all ages, experiences, and industries. All are welcome to attend, whether you’re a seasoned marketer, a pro-networker, or are just getting started. We encourage you to invite your friends and colleagues as well!

We hope to see you there!

• Date: March 26, 2024

• Time: 5pm-7pm

• Location: Topgolf- 500 Cowan St, Nashville, TN 37207

• Provided: Light hors d'oeuvres (drinks not included)

• Parking Options: FREE Parking Lot at Topgolf

AMA Nashville Marketing Mixers are a great place for networking for professionals in marketing, branding, innovation, digital, and strategy, across all industries, working in the Greater Nashville area. We hope to see you there!

About Topgolf:

Topgolf is the premier entertainment destination in Nashville, TN. Enjoy the climate-controlled hitting bays for year-round comfort with HDTVs in every bay and throughout the sports bar and restaurant. Using the complimentary clubs or your own, take aim at the giant outfield targets and the high-tech balls will score themselves.

Grab a drink & expand your network at one of the biggest young professional networking events in Nashville!

Network Nashville brings a variety of young professional organizations in Nashville together for one night a year!

This happy hour encourages members of Nashville’s young professional groups to connect, collaborate, and expand their professional and personal networks in a fun, casual environment.

Tickets will be $15, available only to members of participating organizations.

Registration will include each member’s first drink at the bar and admission to a private area of Sambuca.

*Be sure to select the ticket for “American Marketing Association”

The imminent crumbling of 3rd party cookies, the longstanding lynchpin identifier that enables audience targeting and measurement, is ushering in a new age of cookieless advertising where alternative identity solutions are critical to digital advertising success. On the brink of this type of transformational moment, how is the advertising industry preparing (or not preparing) for increased signal loss and a cookieless world? What do industry professionals think of the leading alternative identity solutions? And how do marketers and advertisers feel about privacy and its place in the larger identity conversation? Google intends to deprecate third-party cookies in its wildly popular Chrome browser by the end of 2024, but savvy marketers must act now.

This presentation will:

• Share a breakdown of events that have impacted cookie deprecation and changes to identity targeting and measurement

• Highlight the industry noise around mythical ‘savior’ solutions and the realities surrounding them

• Provide a practical look at the horizon of alternatives that advertisers need to be aware of and consider

About this event:

• Date: Wednesday, March 6, 2024

• Time: 5:30pm - 7:30pm

• Location: Events at 1900 | 1900 Church Street, Nashville, TN

Join us for our February networking mixer!

Our Marketing Professional Mixers are an excellent place for those interested in networking with other professionals in the marketing, branding, innovation, and digital space. We have members of all ages, experiences, and industries. All are welcome to attend, whether you’re a seasoned marketer, a pro-networker, or are just getting started. We encourage you to invite your friends and colleagues as well!

We hope to see you there!

• Date: February 27, 2024

• Time: 5pm-7pm

• Location: Nashville Glasshaüs - 483 Craighead St. Nashville, TN 37204

• Provided: Light hors d'oeuvres (drinks not included)

• Parking Options: Parking is available behind the building and on the right side (when looking at the front of Nashville Glasshaüs)

About Nashville Glasshaüs:

Nashville Glasshaüs is Nashville's first glass-blowing studio with a coffee shop, restaurant, bar, gallery, and event space. Learn more at nashvilleglasshaus.com and follow @nashvilleglasshaus on Instagram.

If you’ve ever struggled to prove ROI for your marketing campaigns or are unsure how to lead your organization to analytics maturity, don’t miss this exciting presentation from AMA Nashville! Former Google Chief Analytics Evangelist and best-selling author of “Digital Marketing Analytics: In Theory and Practice,” Kevin Hartman, will reveal secrets for mastering the art and science of marketing analytics. You’ll learn how to:

Gain clarity on analytics best practices. Sign up for this one-of-a-kind event today!

Key Takeaways:

• Navigate the journey to Marketing Analytics maturity

• Reach your highest marketing ROI by focusing on Lifetime Value and your best customer segments

• Real-world methods to calculate your ROI by channel: SEO, PPC, Social

About Our Event Sponsors

Thought Leadership Luncheons Sponsor: Belmont University

Belmont University is a private Christian university located in Nashville. They are a Christ-centered, student-focused community with a mission to develop diverse leaders of purpose, character, wisdom, and transformational mindset, eager and equipped to make the world a better place.

Event Sponsor: 14TENN

14TENN is a bright, modern event space in The Nations, near downtown Nashville. They are passionate about hosting events and are dedicated to delivering impeccable service for all.

Catering Sponsor: Chuy's
Chuy's is a Tex-Mex restaurant chain based in Austin, Texas, with locations across the country.

Join us for a dynamic panel discussion of beauty trends and ways to generate mutually beneficial growth for brands and Black entrepreneurs.

Multicultural consumers are driving beauty industry growth. Among them are Black consumers who spend $1.8B annually on hair products. While that presents a big opportunity for brands, success goes beyond profits to cultural appreciation and economic empowerment.

AMA Nashville has partnered with the National Coalition of 100 Black Women, Metropolitan Nashville Chapter to present a dynamic panel with Black marketers, stylists, and creators to discuss beauty trends and ways to generate mutually beneficial growth for brands and Black entrepreneurs, and economic opportunities for Black communities.

This workshop will help you:

• Insights into Black consumer preferences to inform authentic marketing campaigns

• How to forge genuine partnerships with Black stylists and creators for mutual success and community impact

• Strategies to show authentic support for the Black community

Speaker information to be announced!

Limited English Proficient (LEP) individuals, as defined by the U.S. Census Bureau, are those above the age of 5 who report speaking English less than "very well." With 8.2% of the U.S. population (27.3 million) classified as LEP, businesses have a vast untapped market to explore. And in today's tech-savvy world, reaching audiences abroad is more accessible than ever.

However, engaging these potential customers can be challenging due to language barriers.

This webinar will delve into the ROI of marketing to LEP audiences, effective strategies for reaching them, and how to grow these loyal audiences without getting lost in translation.
Learning Objectives:

This workshop will help you:

• Understand the potential ROI of bilingual marketing

• Explore effective bilingual marketing strategies

• Reflect on actionable steps for bilingual communication

Join us for our first networking mixer of the year!

Our Marketing Professional Mixers are a great place for those interested in networking with other professionals in the marketing, branding, innovation, and digital space. We have members of all ages, experience, and industries. All are welcome to attend, whether you’re a seasoned marketer, a pro-networker, or are just getting started. We encourage you to invite your friends and colleagues as well!

• Date: January, 23, 2024

• Time: 5pm-7pm

• Location: Almost Friday Sporting Club - 415 4th Ave S, Nashville, TN

• Provided: Light hors d'oeuvres (drinks not included)

• Parking Options:

  • Street Parking on 4th Ave

  • Park Happy - pay by the hour lot across the street

  • Parking Garage - pay by the hour attached to venue (entrance on Peabody St).

  • Use ParkWhiz to park and save at select lots! Click here for more information

AMA Nashville Marketing Mixers are a great place for networking for professionals in marketing, branding, innovation, digital, and strategy, across all industries, working in the Greater Nashville area. We hope to see you there!

About Almost Friday Sporting Club: Forget your typical bar. The guys from Friday Beers have created Almost Friday Sporting Club, your favorite watering hole that just hits different. When that light at the end of the tunnel is the release of an ice-cold one at 5 pm on a Friday. Or 3pm. Or 10:15am on a Wednesday (we don’t care, we’re not your boss), AFSC has got you covered. Located just three blocks from downtown Broadway, AFSC brings back those nostalgic college party days.

Marketing pros, are data-privacy restrictions hampering your Marketing efforts? New regulations affecting targeting, personalization and data measurement are making it ever more difficult to market and measure effectively. 

Join AMA Nashville and Lucas Long, Director of Privacy Strategy at InfoTrust, for an eye-opening session on Embracing Data Privacy in Digital Marketing. Don't miss out - this is your roadmap to thrive in a privacy-centric world!

This workshop will help you:

• Understand which privacy laws affect you

• Explore technical solutions for data privacy

• Learn the pillars of a privacy-centric marketing strategy

About the Speaker:

Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner. 

When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, and the Journal of Applied Marketing Analytics.

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Join us at East Nashville Beer Works for networking, food and drinks! All are welcome to attend, whether you’re a seasoned marketer, a pro-networker, or are just getting started. We encourage you to invite your friends and colleagues as well. Parking is FREE and onsite! We hope to see you there!

A little about East Nashville Beer Works:
East Nashville Beer Works began as an idea in 2015, to create something different in Nashville. A brewery that was all about the taproom experience for YOU, the customer. A brewery that brewed amazing beer, but also a taproom that was welcoming to all, family friendly, dog friendly, had food, outdoor space, and was just FUN!"

Additional Parking Details:
Parking is available in their immediate lot at the taproom, next door at Custom Sling Co. (only after 4:30pm), street parking on Sultana Ave. (across the street from ENBW), and at 401 E. Trinity Ln. (across from Community Market.) All these parking options are free.

“Manager” and “leader” are different roles, but both are important and necessary when you’re responsible for a team and you don't have to be a manager to be a leader!

Join us on August 9th at 8:30 at Lipscomb University as Dew Tinnin leads our conversation on the differences between management and leadership, and explore ways you can be better at both roles.

Led by Skillway and hosted by Lipscomb University's Pfeffer Graduate School of Business, the Leadership Series equips marketers with the skills to succeed in business.

About Our Speaker: Dew was born and raised in Minnesota. She now calls Nashville home, although she works from anywhere (especially if they have a beach). Dew got the sales bug selling Girl Scout Cookies and never looked back. Dew’s been in sales or sales training (or, like now, a combination of the 2) for her entire career. She was a National Sales Trainer and producing Branch Manager at Wells Fargo Home Mortgage. She’s been a sales coach and consultant since 2011 and made the big leap to start her own company in 2016.

Learn more about Skillway here

Location and Parking Details:

• Swang Business Center, Room 230 (building #39 on the map and accessed from Belmont Blvd.)

• You may park in any open, unreserved space in the surface lots or the parking garage P2 that is nearby

• View the building map below or download the map here

The Leadership Series

At AMA Nashville we believe a professional organization needs to give its members the opportunities to learn and grow in all aspects of personal and professional life. To cultivate and bring value to our community we launched this academy to do just that. These sessions will have valuable takeaways and are being taught by leadership and sales coach guru Dew Tinnin and her team at Skillway.

This event is sponsored by Lipscomb University.